Communicate, share, go viral
…get your message out there
How to Blog in
Squarespace
With everyone searching online for “How do I build a custom planter box”, “What temperature do I bake bacon-wrapped fingerling potatoes”, events, and products, you can draw traffic with blog posts.
For more in-depth answers, visit the Squarespace article on “Blogging with Squarespace”.
Create a Blog Post
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1. Add a post title
The title should be short, concise, and 60 characters or less to grab interest.
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2. Add content
Lead into the post with a short 100–200-word introduction and then continue with your content. Remember the “5 w’s”:
Who is your target audience?
What is the reason/purpose for this post? Tell the reader why they should read your post.
Where? Do you need to share a location?
When? If an event, sale, performance, etc. make sure you make it easy to find.
Why Does it Matter? It may be important to you, but the reader is who you need to impress.
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3. Graphics?
Let’s face it, graphics draw readers in so make the post visually interesting, but don’t lose focus on the content. Finding balance can be difficult so when in doubt, remember “less is best”!
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4. Call-to-Action (CTA)
Last but never least, create a CTA (call-to-action) button or link in your blog post. This can be a:
Click to content,
Sales-focused link to your product or event,
Request for more info or a consultation.
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5. Checklist
If applicable, did you credit the original content or author?
Did you provide clear, actionable steps (CTA) for your reader?
Is the content relevant, accurate, and interesting?
Did you aggressively proofread for grammar and run a spell check?
Did you include relevant images, graphics, videos, products?
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6. Last step
Publish, schedule, or exit edit mode?
Publish - Post your blog immediately,
Schedule - You can schedule your blog post to coincide with an event, a promotion, or any future date.
Exit Edit Mode - Select to save as a draft and come back later to complete.
Blog Post Settings
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Content
FEATURED IMAGE - Add a featured image that will display in summary blocks, etc.
EXCERPT - Add an excerpt to give readers a sense of the full post.
POST URL - (Optional) Edit the post's URL slug.
AUTHOR - Set the post's author. This is especially important if you are working with a team or group of writers.
SOURCE URL - If applicable, add and link to a source URL.
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Options
Status - Set the post's publication status.
Tags/Categories - Add tags and categorize your post to organize based on its content. If your posts are included on other pages, this will assist cross referencing.
Comments - Enable or disable comments or go to advanced comment settings.
Featured post - Set it as a featured post if your post is added to other pages on your site and want to emphasize this particular post.
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SEO
SEO Title - Add an SEO title to help search engines… keep it short!
SEO Description - Add an SEO description to help search engines find and list your content… keep it short!
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Social Image
When your post is shared on social media, an image is displayed circling back to your post. Either your logo or a social share image installed on your site will be use. You can also use a “Featured Image”.
You may add an Alternate social sharing image to display when the post is shared.
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Share
Create email draft - If you have purchased Squarespace Email Campaigns, you can click to create an email draft. This will place your blog info into a draft email saving you the time of cross posting.
Social media - If you have connected social media accounts to your website that allows you to push content, you can share your post automatically when you publish your post.
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Location
OPTIONAL: In the Address fields, add a location that corresponds to your blog post. This is important if your post refers to a specific location, city, or business.