Keep your followers connected and in the loop!

Maintaining strong connections with followers and subscribers requires consistent communication, and a well-organized calendar is essential for this. By scheduling events, product releases, sales, and meet-and-greets in advance, you can keep your audience engaged and excited. A clear calendar not only ensures timely updates but also helps build anticipation, making your community feel involved and valued. This strategic approach maximizes engagement, drives higher participation, and strengthens loyalty by seamlessly integrating your brand’s milestones into your audience’s expectations.

SquareSpace 2025 Circle Gold Partner logo with a stylized hand in a circle to the left of the text.

For more in-depth answers, visit the Squarespace article on “Events Pages”.

IN THIS LESSON - HOW TO ADD CALENDAR EVENTS

  • 1. Click on the “+” symbol

    Once clicked, you will see a “New Event” popup:

    • Add your Event Title

    • Date and Time

      • Single Day Event: Click the date and start time

      • Multi Day: Click the start and end dates. Add any specifics about the event in the content area.

    • Location

      • Public - add the business name if applicable and address.

      • Private - leave this information blank, or just add a City if desired for general reference.

    Click SAVE.

  • 2. Content

    Add pertinent information about your event. If your event has a flyer, then you can add a JPEG or PNG of your event flyer:

    1. Clicking “Add Block”,

    2. Select “Image”,

    3. Upload or drag and drop the image.

    If there is a payment needed, add that information and/or a payment link or button.

    Supply all the information your attendees will need for a successful event.

  • 3. Ready to Launch?

    In the upper left hand corner, you will see “Done”. You will have three options:

    1. Publish - This will publish your event immediately.

    2. Schedule - You have the option of scheduling your event post. This can be used for a special sale, a special event notification, or if information is to be released after a certain date.

    3. Exit Edit Mode - This will save your event in draft mode for you to come back later.