Squarespace Email Campaigns
Make Squarespace Email Campaigns Your Go-to!
Squarespace offers a great option for sending email campaigns because it seamlessly integrates website design with powerful marketing tools, allowing businesses to create visually cohesive emails that match their brand effortlessly. Its user-friendly drag-and-drop editor makes designing professional campaigns intuitive, while built-in analytics provide valuable insights into open rates and engagement. Additionally, Squarespace’s automation features and subscriber management simplify targeting and segmentation, resulting in more effective, personalized outreach that drives higher ROI—all within a single, streamlined platform.
IN THIS LESSON - HOW TO PREPARE FOR EMAIL CAMPAIGNS
-
1. Set up your sender details
Before you can send email campaigns, you need sender details and at least one mailing list.
Your sender details are the email address and name that displays to your subscribers in the From: line of the email, and the email's reply-to address. To get started, visit Setting up sender details.
HINT: Create a domain based email with Google Workspace.
-
2. Set up your mailing lists
A mailing list is a collection of email addresses. To create one, visit Building mailing lists.
-
3. Start Collecting Subscribers
After creating a mailing list, it's a good idea to add places on your website where people can subscribe to it.
One popular option is adding a newsletter block to the site's footer, which creates a built-in subscription form. For more suggestions, review our list of options.