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Event Calendars in Squarespace

Adjusting Your Event Settings

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Keep your followers connected and in the loop!

Maintaining strong connections with followers and subscribers requires consistent communication, and a well-organized calendar is essential for this. By scheduling events, product releases, sales, and meet-and-greets in advance, you can keep your audience engaged and excited. A clear calendar not only ensures timely updates but also helps build anticipation, making your community feel involved and valued. This strategic approach maximizes engagement, drives higher participation, and strengthens loyalty by seamlessly integrating your brand’s milestones into your audience’s expectations.

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For more in-depth answers, visit the Squarespace article on “Events Pages”.

IN THIS LESSON - ADJUSTING YOUR EVENT SETTINGS

  • Content

    Date and Time - You may change or set the date and time of your event.

    FEATURED IMAGE - Add a featured image that will display in summary blocks, etc.

    EXCERPT - Add an excerpt to give readers a sense of your event.

    EVENT URL - (Optional) Edit the event URL slug.

    AUTHOR - Set the author. This is especially important if you are working with a team or group of event leads.

    SOURCE URL - If you event information is a repost of another organization or if the event is posted elsewhere, then add the source URL.

  • Options

    Status - Set the event publication status.

    Tags/Categories - Add tags and categorize your event to organize based on its content. If your events are included on other pages, this will assist cross referencing.

    Comments - Enable or disable comments or go to advanced comment settings.

    Featured post - Set it as a featured event if your post is added to other pages on your site and want to emphasize this particular event.

  • SEO

    SEO Title - Add an SEO title to help search engines… keep it short!

    SEO Description - Add an SEO description to help search engines find and list your content… keep it short!

  • Social Image

    When your post is shared on social media, an image is displayed circling back to your event. Either your logo or a social share image installed on your site will be use.

    You may add an Alternate social sharing image to display when the event is shared.

  • Share

    Social media - If you have connected social media accounts to your website that allow you to push content, you can “Enable” to share your event automatically when you publish your post.

  • Location

    OPTIONAL: In the Address fields, add an event location

    • Public - add the business name if applicable and address.

    • Private - leave this information blank, or just add a City if desired for general reference.